Local fashion brands diversify products, strengthen online presence – Fri, May 8 2020

Support local farmers: Kalimantan fashion brand Handep has started to manufacture honey to empower local farmers while helping people stay healthy during the coronavirus outbreak. (Courtesy of Handep)The global health crisis has affected all industries without exception. Many people have been beset by reduced incomes, which has forced them to prioritize or limit their spending on only the essentials.

Of the three subsectors of Indonesia’s creative industry, the fashion industry has been severely affected by the COVID-19 epidemic. According to Bisnis Indonesia, the fashion industry was among the highest contributors to the creative industry before COVID-19, along with the culinary and the handicraft industries.

Before the health crisis arrived, the creative economy’s contribution to the national economy had been growing over the past three years.

Randi Julian Mira…

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